For most of his academic and professional life, Tim Geerlings has promoted a more  rational, scientific approach to color appreciation as opposed to what in many cases has become what would seem to be a world of personal preference and not much beyond that. He wrote The Living Color Wheel as a reaction to the somewhat tragic and dead-end belief that if you like a certain color, that’s all you need to know about it. The research he brings to bear goes beyond color misconceptions to a foundational basis representing a sophisticated understanding of environmental color and the opportunities for better living that it provides. The son of an inventor who held 22 patents, he learned at a very young age the value of exploration along with the virtues of patient and determined research. Tim Geerings’ experience includes over 20 years teaching university level art and design theory courses as well as seven years working in pharmacy. He has taught courses at several colleges in Iowa including The University of Iowa and The University of Northern Iowa.