Fink - cover

The Media Spectacle: Captivating the Audience

Author(s)
Russell Fink
Edition
2
Copyright
2025
Pages
202
Book Type
Academic

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ISBN: 9798385190805
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Paperback Book

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ISBN: 9798385190805
Details: 
Print Product

Media is everywhere. It has become engrained in every part of our lives. As our media literacy, access, and usage has evolved exponentially, we have an all-encompassing need and desire to no longer just be a bystander or spectator, but to be an active participant.

We, the audience, remain captivated, enthralled, and yearn for this interdependent relationship with the media we consume, in all its outlets. This connection culminates in what we call, The Media Spectacle. It is the place where truth, media, entertainment, and great consequences are merged into one.

These Media Spectacles, their elements, the reasons for society's overwhelming fascination with them, the global reach they have, the evolution of the nature of the viewership, and how the progression of digital media and social paradigms has transcended the experience is the focus of this book.

The goal is simple – to define, discuss, analyze, and understand this incredible phenomenon known as the Media Spectacle. It has affected every person who has consumed media in the last century and continues to do so.

 

 

Russell Fink

Russell Fink has a BFA in film and television from Tisch School of the Arts at New York University and an MBA in marketing and mass communication from Fordham University Gabelli School of Business. He started his career as a freelance television producer for networks such as VH1, MTV, and Comedy Central before moving into multiplatform programming, development, and analytics. 

By day, Russell is the Senior Director of Programming and Content Analytics at SportsNet New York (SNY), a regional sports network (RSN), where he has a bird's eye view of the current RSN business model and the changing world of cable. At night, Russell is an adjunct professor in the graduate programs at both Fordham University's Gabelli School of Business and New York University's Preston Robert Tisch Institute for Global Sport where he educates the next generation of media executives on the ins and outs of the ever-evolving media landscape by teaching classes such as "Television: An Evolving Landscape," "Media Executive Playbook," and "Applied Sports Broadcasting." 

Russell is an in-demand guest speaker for media conferences, podcasts, and panels, and in April 2022, he was selected by TV Leaders Today to be profiled for his work as a sports executive. Russell lives on Long Island with his wife and two kids and enjoys cooking and triathlons, and is always looking for the next new adventure.

Media is everywhere. It has become engrained in every part of our lives. As our media literacy, access, and usage has evolved exponentially, we have an all-encompassing need and desire to no longer just be a bystander or spectator, but to be an active participant.

We, the audience, remain captivated, enthralled, and yearn for this interdependent relationship with the media we consume, in all its outlets. This connection culminates in what we call, The Media Spectacle. It is the place where truth, media, entertainment, and great consequences are merged into one.

These Media Spectacles, their elements, the reasons for society's overwhelming fascination with them, the global reach they have, the evolution of the nature of the viewership, and how the progression of digital media and social paradigms has transcended the experience is the focus of this book.

The goal is simple – to define, discuss, analyze, and understand this incredible phenomenon known as the Media Spectacle. It has affected every person who has consumed media in the last century and continues to do so.

 

 

Russell Fink

Russell Fink has a BFA in film and television from Tisch School of the Arts at New York University and an MBA in marketing and mass communication from Fordham University Gabelli School of Business. He started his career as a freelance television producer for networks such as VH1, MTV, and Comedy Central before moving into multiplatform programming, development, and analytics. 

By day, Russell is the Senior Director of Programming and Content Analytics at SportsNet New York (SNY), a regional sports network (RSN), where he has a bird's eye view of the current RSN business model and the changing world of cable. At night, Russell is an adjunct professor in the graduate programs at both Fordham University's Gabelli School of Business and New York University's Preston Robert Tisch Institute for Global Sport where he educates the next generation of media executives on the ins and outs of the ever-evolving media landscape by teaching classes such as "Television: An Evolving Landscape," "Media Executive Playbook," and "Applied Sports Broadcasting." 

Russell is an in-demand guest speaker for media conferences, podcasts, and panels, and in April 2022, he was selected by TV Leaders Today to be profiled for his work as a sports executive. Russell lives on Long Island with his wife and two kids and enjoys cooking and triathlons, and is always looking for the next new adventure.

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