This document describes a process to create a successful marketing plan. It starts with a SWOT analysis to identify important opportunities and threats, which provide context for the plan. The process continues step by step from recommendation of the target market all the way to promotion.

The document explains how to justify every recommendation. Justification is important, because when it is done correctly, you know that you are doing well. Also, in the real world, it will help you convince others that your recommendations will win.