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Marketing Decisions: Building Your Marketing Plan
Marketing Decisions: Build Your Marketing Plan is a hands-on workbook designed to guide students through the process of creating a complete, professional marketing plan from start to finish. Rather…
Marketing Decisions: A Strategic Approach to Understanding Markets and Competing Effectively
Marketing Decisions is an introductory marketing textbook built around one core idea: students learn marketing by doing marketing. Rather than covering concepts in isolation, each chapter contributes…
The Little Boy's Dog
A little boy loves his dog more than anything – but he can tell his best friend is lonely. Determined to help, he sets out on a heartwarming mission to find the perfect companion. Along the way, he…
A Boy Who Wanted To Go To The NFL
Every kid has a dream. Joshua’s dream was to play in the NFL. Watching his older brothers play at LSU growing up, would he be able to follow in their footsteps and make his dream come true…
The Nation of Islam: Foundations, History, Theology, and Contemporary Influence
The Nation of Islam is one of the most influential religious and social movements in modern African American history. For nearly a century, it has shaped debates about religion, racial identity, self…
Build, Maintain, and Live Your Culture: Cultural Leadership in Sports & Business
Inspires, guides, and reinforces behavior—these are a few ways to describe how culture affects us. Culture influences an organization and the people connected to it in many ways. It is there whether…
The Heat Problem
Rojo was born with a very special gift; his body heats up with fire powers! Rojo has always used water to cool down, but one day, he runs out. Now Rojo must figure out a new way to manage his powers…
The Boy Who Helped Change Schools: A Story of Justice and Belief: A NC Hero
What does it mean to believe in children? In The Boy Who Helped Change Schools, young readers discover the true story of Dr. Dudley E. Flood, a North Carolina leader who helped guide school…
Who Knows BLU Nose?
Step into a joyful, heartwarming adventure with Who Knows BLU Nose? This vibrant children’s book, authored by Dr. Michelle L. Witherspoon, Ph.D. and Rashad A. Thompson, introduces young readers to…
The Best Football Player
Jackie had a big dream to play in the NFL someday. Does he have what it takes to make it? His mom believes in him, but does he? Join Jackie on his journey of learning to believe in himself.
Carla and the Magic of Mikey
Carla never wanted anyone to discover Mikey’s special powers, but when her little sister Ava finds out, the secret becomes hard to keep. As whispers spread, Mikey worries he’ll be taken away forever…
Workplace Communication Skills
Do you know the skills employers need and want for their organizations?The answer might surprise you. Out of the top fifteen skills that employers list, twelve are soft skills and only three are hard…
Hot Flashes and Cold Shoulders: The Shared Menopause Experience
Hot Flashes are only part of the Story.The silence that follows is the rest of it.Menopause is often described in clinical terms that talk about hormones, symptoms, and timelines. But for millions of…
Jayden's Touchdown
Jayden dreams of catching the winning touchdown, but it will take more than just skill and speed to make it happen. Smaller than the other players, he knows he’ll have to work even harder to stand…
A Good Man
When the community and the kids who play in that community are in need, one determined Good Man steps up to help.With kindness, determination, and a little help from a friend, something amazing…